Recommended Soundtrack: A little Alexis from Schitt’s Creek
It’s June! It’s glorious weather! We are still in lockdown in London, Ontario, Canada. Gaaahhhh. Boring.
What is a queer, fit, feminist to do? No marches. No dancing. Perhaps socially distanced Pride run?
It’s likely a very quiet, close to home Pride season for me. I love that some of my favourite fitness companies are doing some great fundraising for Pride organizations.
This from The Under Belly (aka Jessamyn Stanley) newsletter:
HAPPY PRIDE MONTH!
Take up space and celebrate!!
The impact of the LGBTQ+ community is immeasurable around the world:
inspiring every being to be their whole self and show all their colors.
Let’s celebrate love and bloom with pride together, in-person or virtually,
at a time when it’s needed most.For us, pride means so many things.
It means being, embracing and loving your authentic self fearlessly and
to the fullest. It means giving, showing and celebrating love in all forms.
It means understanding and supporting. It means embracing the journey.
All of which speaks to our values and who we are (hell yeah!).
Pride also means giving back and making a
positive impact in your community/communities.
In that spirit, The Underbelly is teaming up with Gender Spectrum (@gender_spectrum), a non-profit organization working to create gender sensitive and inclusive environments for all children and teens. We love the important work that Gender Spectrum is doing and the positive impact being made (check out these “Gender Stories” to smile, fill your heart up, and even have a good cry!). Stay tuned to our IG page (@theunderbellyyoga) for more details on how we plan to give back with Gender Spectrum”
That kind of “pink dollar” marketing can be tricky if your fitness business isn’t 24/7 2SLGBT+ positive and inclusive. This lands solid and I love this about the Under Belly!
My favourite leggings manufacturer, Point Seven Five, donates a portion of proceeds from their Pride leggings to Canadian not for profits. Another reason to love them!
From their Facebook post:
“Thanks to everyone that has purchased leggings from the Pride Collection. I was able to donate $500 to Rainbow Railroad last night!
I plan to open the shop at the end of the month, I’ll post when it’s open so you can grab your own pair.
Next one will be going to Ten Oaks Project !
Have a charity in mind? Let me know.”
Other times I see Pride related content/items from a vendor and it feels like a cash grab. Or worse, pink washing over a company that is not walking the talk of diversity and inclusion.
Have you seen some great examples of businesses walking the walk for Pride month?