advertising · body image · diets · men · motivation

Men, don’t change much but women, you’re doing everything wrong!

We’ve all heard the message of small changes, Make small changes to improve your health and fitness

And for Canadian Men’s Health week that’s the message, Don’t Change Much.

I love the motto, “Half fries, half salad, once in awhile” in this radio spot,

 

There are lots of reasons to start small. Tracy, here on the blog, has been a big advocate of doing less.  I’ve written about aiming for a 2/3 vegan diet because a fully vegan diet seems too much and it’s better overall, if it’s sustainable, to just eat fewer animal products.

In general, lots of public health agencies push a moderate message because it’s more likely to be motivational.

But I worry it’s gendered. We send men the moderate message, while women strive for perfection. We tell men that the “dad bod” is hot but there’s no such equivalent as the “mom bod.”

I love this Southern Comfort ad but can’t imagine a women’s version.

Instead, the message I hear that’s aimed at women is “OMG women, eat less, move more, sleep more, spend more time with your families, advance your careers, GO GO GO!”

It’s hard to imagine the “don’t change much” campaign aimed at women. What might it look like?

 

 

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