clothing · cycling · fashion · gear · stereotypes

Bettina shops for cycling clothes: too much pink and a happy ending

My partner and I are currently on holiday in Spain. At the time of your reading this post, we will hopefully just have hiked three stages of the GR11 Transpyrenees trail. That’s why the other day, we found ourselves last-minute shopping for some hiking equipment. We also had a quick look around the cycling section of the two large sports shops we visited (we had spare time and road cycling is very serious in the Basque Country, so we thought we might make interesting finds).

In both shops, we were taken aback by the differences between the male and the female sections for both hiking and cycling. The men’s sections were larger and much better equipped. In particular, the cycling section at one of the shops was so cliché it was basically a joke: it was about one-third of the size of the men’s section and everything, really, I swear, everything was fluorescent pink, or had elements of fluorescent pink on it. OK, I exaggerate. There was one fluorescent yellow jacket. One. No, not one model in various sizes. One. Single. Jacket. Unfortunately I didn’t take a picture, I was too busy bringing my blood pressure back down. Urgh. I often find myself getting annoyed at the lack of choice and, in particular, the lack of not-pink sports clothing for women, but this was out of this world. It’s not that I don’t like pink at all, I just don’t want all my gear to be hot pink! I’d quite like some choice, please. This was a public display of gender inequality in sports even at the most basic level, that of equipment.

Luckily, our story had a happy ending: we found a charming bike shop in the city centre of Bilbao, which kept its promise of “interesting finds for cycling in the Basque Country”. I bought one of their long-sleeve jerseys. The shop was the kind where you immediately start chatting to the guy who runs it, get competent advice and a sense of community. And they had the same-size shelf for women and men, with an ample selection of not-pink clothing. Yay!

Shot of a person from the back in a long-sleeved cycling jersey.
Bettina from the back in her new cycling jersey, which reads “Véloze Cycling Club Bilbao”, and looks sort of powdery pink in this picture, but is actually beige in real life.

I will say that it was also the sort of shop you might be hesitant to enter if maybe you were still a bit intimidated by a new sport, perhaps didn’t feel like you belonged just yet, or were self-conscious for any other reason. It’s not the kind of place where you can shop in undisturbed anonymity, which is sometimes preferable to one-on-one attention. It was also more expensive than the large multi-sports department stores we had been at earlier. It’s one of those annoying situations where you just can’t win: if you don’t have a certain level of privilege, you don’t make it into the shop that sells the good stuff, and if you go to the shop that might look more accessible in the first place, you don’t get much choice, either style or size-wise.

Oh world, you still have a long way to come.

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