I wrote this #tbt post during the 2016 Olympics, when sexist media coverage was happening almost every day. I was reminded of it last night when I was at an amazing documentary that tells the incredible story of Tracy Edwards and her all-woman crew on the sailing vessel Maiden, the first all-woman crew in the Whitbread Around the World sailing race (in 1989-90 — it takes nine months). One of the ongoing themes in that film is the sexist media coverage (endlessly so) and how demoralizing it was for these women, who were engaged in a difficult and dangerous undertaking that took skill and courage. They were expected to fail. And when they actually turned out to be competitive, they were “sailing like men.” Read on about why sexist sports coverage matters.
USA women’s gymnastics team in Rio, with their team gold medals. Photo credit: REUTERS/Mike Blake TPX
We’ve all heard it before: more money and attention go to men’s sport because men’s sports are more popular. For women who are athletes, it’s a constant battle to be taken seriously for their accomplishments. On one front, the women need to work hard to keep the focus on their athletic achievement (as opposed to their looks, who they want to date, or what they post on social media). On another front, they struggle to get their share of media coverage.
Just ask Canadian tennis player, Eugenie Bouchard, who was once famously asked “to twirl” in an on-court interview and also, on a different occasion, asked who her ideal date would be. More recently, CBC sportscaster, Adam Kreek, blamed her Olympics singles loss on what she does on social media. He said:
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