athletes · Olympics · sexism · stereotypes

Funding for Women’s Sports Around the World

A friend posted this article about the Indian Women’s Cricket team winning the Women’s World Cup.

This AP photo of the women celebrating their World Cup win is from the India Today article linked above.

“Three years before this moment, back in October 2022, the Board of Control for Cricket in India (BCCI) made a bold and unprecedented move during its 15th Apex Council meeting. They unanimously passed a resolution to introduce pay parity between India’s men’s and women’s cricketers. For the first time, the women who wore the blue jersey would receive the same match fees as their male counterparts.”

“This triumph was not accidental. It was the result of a carefully constructed ecosystem designed to elevate women’s cricket from the fringes to the forefront. The BCCI’s [Board of Control for Cricket in India] equal pay decision was only one piece of a larger puzzle: improved facilities, better coaching structures, and the advent of the Women’s Premier League (WPL), which gave Indian players consistent exposure to world-class competition. The WPL, in particular, provided an arena for rising stars to play alongside and against international icons, sharpening their skills and instilling the poise needed for high-pressure moments like a World Cup final.”

The article got me thinking about other low and middle income countries with powerhouse sports teams. I didn’t find exactly what I was looking for, but discovered that Kenya has a national strategy and several funds (public and private sector) to support women athletes. Jamaica announced a fund to support women’s soccer earlier this year, just two years after the national team had to crowd-fund its way to the Women’s World Cup.

Most seem to rely on non-governmental funding, which is more about empowering women and girls rather than producing elite athletes. That is arguably a far more important goal. But as interest in women’s sport continues to rise around the world, I look forward to seeing other countries and corporate sponsors putting resources into equal funding for women’s sport.

I’m already a fan of the Olympics, where there are serious efforts to ensure gender parity in the competitions and on individual teams. Future games promise to be even more interesting, as the traditional dominance of countries that have (relatively) strong support for female athletes is tested.

Let us know what you think....