I’ve written about Machines For Freedom before in a blog post about safe cycling in the time of the pandemic where I noted that the model looked like me!
Because despite the stereotypes, you don’t need to be stick thin to be a cyclist yet it can be challenging finding clothes that fit. I keep saying to people who say they’ll ride bikes (or go hiking and camping) AFTER they’ve lost weight, that there is no need to wait. Do it now! Yet, the message you get shopping for clothes and gear is that as a larger person this activity isn’t for you.
I’ll have more to say about this in the future. It’s a theme of mine! But for now I want to just take a moment and applaud two recent success stories:
“Diverse populations of women are featured on the brand’s Lookbooks and bibs and jerseys come in a variety of sizes to fit a wide-range of body types. Representation and inclusivity matter to Machines for Freedom and it’s abundantly clear that it’s important to the company ethos.
“I really wanted to change what this sport looked like and to create space for difference and individuality in a sport that values uniformity,” says Kriske. “When we launched, I was very deep into training, often riding 20-plus hours a week and treating it like a part-time job. Yet, I felt like I didn’t fit in, all because I was a curvy woman who valued life and relationships rather than just talking about gear ratios or what new bike I was lusting after. I saw the industry as very flat and superficial, and tailored to folks who ascribed to a very specific, and elite, lifestyle. I wanted to change that, to draw more people in.”
Kriske believes that the sport of cycling has much more to offer riders than tech specs and racing. “There is so much joy, adventure, and confidence that comes from adventuring on a bike. When it comes to storytelling, that is our NorthStar and it’s what has been driving us to broaden our community year after year.”
“Over the last few decades, the outdoor gear industry made innovation after innovation in product designs. Jackets are now waterproof yet surprisingly breathable, tents are so impressively lightweight one might mistake the aluminum poles for bird bones. But you still can’t buy a plus-size hiking backpack.
“When I think about it too much, I get really angry about it,” Jenny Bruso, the self-described queer, fat, femme writer and hiker behind the popular Instagram account Unlikely Hikers told Business Insider.
That’s why backpack maker Gregory’s announcement that they’re releasing the industry’s first line of plus-size backpacks in Spring 2021 is such big news. Finally, hikers and travelers will have size-inclusive backpacks that reflect the diversity of their bodies. And Bruso, whose frustrations with the industry is a driving force behind her activism within it, is partnering with Gregory to develop the line. The release will include more than 20 different plus-size packs across the day hiking, multi-day backpacking, hydration and lifestyle categories.”