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Happy New Year and #NewFitspo to You!

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⭐️⭐️⭐️⭐️🌟 #Repost @superfithero ・・・ Every year around this time, the Fitness Industrial Complex batters us with messages designed to make us feel inadequate. There are over 50M images tagged #Fitspo on Instagram. Fitness Inspiration memes clutter the internet with reminders that we are not good enough, thin enough, or young enough. This year, we are fighting back with inspirational messages of our own. We are reclaiming our self-worth from the industries that want us to remain small and silent. We are redefining what fitness inspiration looks like. This is the #NEWFITSPO. ⭐️ #newfitspo celebrates what our bodies can do, not what they look like. ⭐ #newfitspo builds confidence, not comparison. ⭐ #newfitspo empowers women to be strong and fearless. ⭐ What inspires you? Create a meme of your own and tag #newfitspo to featured on Superfithero.com! For more info, click LINK IN BIO!

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I love Superfit Hero.

They’re the feminist company that set out to combine two things I really care about: body positivity and ethical clothes manufacturing. (I teach a course on feminism and fashion and the ethics of clothes production, sales, and purchasing is a big deal to me.)

Oh, and I love their clothes. I’m wearing their Feminist tank on our book cover photo.

I wear their hoodie pretty much every weekend and their workout tights are the best I’ve found.

We’ve blogged about them before. See Superfit Heroes! and Superfit Feminist Selfie!

They write, “Every year around this time, the Fitness Industrial Complex batters us with messages designed to make us feel inadequate. #Fitspo or Fitness Inspiration memes clutter the internet with reminders that we are not good enough, thin enough, or young enough. This year, we are fighting back with inspirational messages of our own.

We are reclaiming our self-worth from the industries that want us to remain small and silent. We are redefining what fitness inspiration looks like.

THIS IS THE #NEWFITSPO.

See all the cool stuff on Instagram!

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🚫Beware of the sh*tstorm of body shaming, diet culture, and diets masquerading as “challenges” or “cleanses” or “lifestyle changes” this time of year. . Diets don’t work long term for over 95% of people. The diet industry is a $60 billion a year industry with a 95% failure rate. . Trying again and again is necessary because they need repeat customers. Our self blame works for them and against us. Let’s resolve to stop lining their pockets with money for a product that’s total crap. . We’re learning to kick diet culture to the curb, buck the system, and live our lives without shame or apology in the Body Positive Rebellion. It starts New Year’s Eve and it’s totally free. Link in my profile. . . . . . . #bodypositiveyoga #bodyimage #bodypositive #bodypositivity #effyourbeautystandards #honormycurves #plussize #selflove #newfitspo

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