Please don’t assume that female customers are Christmas shopping for that “special cyclist in their life.” They might actually be taking a break from shopping for others to look for something for themselves.
When someone asked me that, I smiled and said that I was the cyclist in my life.
Philosopher, feminist, parent, and cyclist! Co-founder of Fit Is a Feminist Issue, co-author of Fit at Mid-Life: A Feminist Fitness Journey, published by Greystone Books.
View all posts by Sam B