This image came through my news feed from various sources, all praising it for the message of moderation. Coke isn’t evil, after all. The good life can include Coke.
Thinking of Sarah here, a big fan of the drive thru large Coke with extra ice.
Me, I wasn’t so quick to praise the labeling here. And it’s not because I think that Coke has no place in our lives. It’s a small place to be sure when it comes to my life. Last year, I was riding my bike at training camp in South Carolina. Day 1 nearly killed me. I was slower than everyone else and it seemed like I might not even make it back to camp. Chris pulled me aside and made me ride over to a gas station where he handed me a bottle of coke. Drink this!
I did and the sugar/caffeine combo so beloved of bike racers everywhere helped. I made it back to camp. I wasn’t even last on all the hills.
No, my worry is more about labeling food in terms of exercise. I’m not sure it helps. I’m not sure it’s right. And I’m not sure it’s always healthy to think of food in terms of how much exercise it will take to burn it off.
Here’s the “honest version” of the Coke anti-obesity ad.
But as hard hitting as it is, the ad quotes the American Heart Association’s recommendation that people drink no more than 450 calories a week from sugar sweetened beverages. That’s about 3 cans of Coke. So that’s not no soda or no pop.
What do you think? Helpful or not helpful?
Also, is there room for Coke in the good life? Why/ why not? Discuss among yourselves. (It’s the start of the university year. I’m big on discussing among yourselves.)