A friend of mine and I like to joke that if you’re buying women’s athletic gear (that is, workout or sporting gear targeted toward women), your only colour options are turquoise and berry, a certain shade of sort-of-pink-and-sort-of-purple. On a good day, you might be able to find something in lime, too, but that’s it! Those are your options! Whenever we see any gear in these colours, we send photos of it to each other.
Here are some ski helmets she showed me:
And some socks I got for free with a recent hiking boot purchase:
And look at the huge range of options on these Vasque hiking boots. I would go for the turquoise, but there’s always berry if turquoise isn’t your thing. (Admittedly, the berry option here is more purple, but the colour is actually called “Blackberry,” so I think it technically counts.)
And some maximally lady-suitable Dachstein hiking boots, if you don’t want to decide between turquoise and berry:
And some ski jackets, available in both lady colours! (“Silver/teal” is highlighted in this photo, but the other option is called “Berry/coral”.)
As with most gendered things, the problem isn’t the options themselves. It’s the restrictions. With women’s athletic gear, the problem isn’t the colours themselves. If you like turquoise (which I do), great. If you like berry (which I do), great. If you like lime (which I do), great. The problem is in the limited range of options, as though all women (and only women, as it’s hard to find men’s gear in these colours) will only like these colours. Where is the burnt orange? Olive green? Smoky grey? Dark red? Of course, sizing and fit and assumptions about women’s bodies when it comes to clothing are another issue altogether!
Here I am in my most turquoise/berry workout outfit, complete with berry backpack and turquoise shoes, with socks that are berry and turquoise and lime. (I’ve also got a turquoise iPod for working out. But I did that to myself.)
And another of me on my turquoise mountain bike with berry shorts, with a grey helmet with turquoise and berry stripes, and a grey shirt with turquoise accents.
How about you, readers? What do you make of the colour options available for women’s gear?