This Girl Can!

“Sport England’s ground-breaking “This girl can” campaign returns with a new ad that broadens its scope to get more women exercising.The 2017 campaign focuses on a wider age range and variety of women, as well as sharing new messages such as it’s okay to take a break from sport. It is set to a voiceover of the late Maya Angelou reciting her poem “Phenomenal Women”. The ad was once again created by FCB Inferno and directed by Kim Gehrig through Somesuch.” Read more here.

I have nothing else to say other than “I love this.” I might just watch it on repeat for awhile. You can find the 2015 original This Girl Can ad here.

Phenomenal Woman

By Maya Angelou
Pretty women wonder where my secret lies.
I’m not cute or built to suit a fashion model’s size
But when I start to tell them,
They think I’m telling lies.
I say,
It’s in the reach of my arms,
The span of my hips,
The stride of my step,
The curl of my lips.
I’m a woman
Phenomenally.
Phenomenal woman,
That’s me.
I walk into a room
Just as cool as you please,
And to a man,
The fellows stand or
Fall down on their knees.
Then they swarm around me,
A hive of honey bees.
I say,
It’s the fire in my eyes,
And the flash of my teeth,
The swing in my waist,
And the joy in my feet.
I’m a woman
Phenomenally.
Phenomenal woman,
That’s me.
Men themselves have wondered
What they see in me.
They try so much
But they can’t touch
My inner mystery.
When I try to show them,
They say they still can’t see.
I say,
It’s in the arch of my back,
The sun of my smile,
The ride of my breasts,
The grace of my style.
I’m a woman
Phenomenally.
Phenomenal woman,
That’s me.
Now you understand
Just why my head’s not bowed.
I don’t shout or jump about
Or have to talk real loud.
When you see me passing,
It ought to make you proud.
I say,
It’s in the click of my heels,
The bend of my hair,
the palm of my hand,
The need for my care.
’Cause I’m a woman
Phenomenally.
Phenomenal woman,
That’s me.

About Sam B

Philosopher, feminist, parent, and cyclist!

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