End the gendered marketing SIgg

Dear Sigg water bottles. I love you but do you really need a special women’s line of products. Because women’s bodies have such different needs when it comes to water, right?

No. No. No.

Sure, sell pink. Sell flowery. Some people like pink and flowery. Some of those who like pink and flowery might even be women.

But call it pink and flowery and let the buyer decide.

Here’s some examples:

Sigg Womens Aluminum Dear Deer 0.6L Water Bottle (Pink/Black/Silver)

Sigg Womens Aluminum Rock Girl 0.4L Water Bottle (Red/Black/Gray)