advertising · clothing · cycling · yoga

Is Lululemon trying to annoy me?

As readers of the blog know, I’m no fan of Lululemon. I’ve never had to actually boycott the store though since I don’t think they make anything (other than yoga mats and hair clips) that would fit size 14 me.

See Just walk slowly away from that rack of $100 yoga pants and On going commando and athletic clothing. Caitlin at Fit and Feminist has stuff to say too: WAS JOHN GALT A YOGI? OR WHY I WILL DEFINITELY NEVER BUY LULULEMON’S CLOTHING NOW. See also Are your favorite yoga pants evil?

But now they’ve gone and made some lovely looking cycling clothes which I might buy and wear since they’re lovely looking except they come only in men’s sizes and fit only men. See Bicycling Magazine’s review, Lululemon Introduces a Cycling Kit for Men.

It’s no secret that the core customers for yoga/casual apparel giant Lululemon are women. Even within cycling, the company’s most recent association was as title sponsor of a top women’s pro cycling team.

So it’s a little surprising that the first cycling-specific clothing the company is releasing isn’t for women. Instead, Lululemon’s new Sea to Sky collection is for guys and, according to the company’s PR agency, there are no immediate plans to produce a women’s version.

Which is too bad, because it’s a stylish kit that we think many of our female co-workers, friends, and family might like.


Lululemon Bib ShortsLululemon Sea to Sky Jersey