This post brings together two common themes here at Fit is a Feminist Issue.
Theme one is making our way through COVID winter. Winter isn’t easy for some of us at the best of times but this year hiding out indoors until it passes isn’t really an option. You can cozy it up, sure, hygge style, but you might be lonely. Possibly also depressed. Maybe both.
So along with hygge, people are recommending that we adopt the attitude of friluftsliv. Read about the latter concept here.
“Friluftsliv is a word used by Swedes, Danes and Norwegians. It translates literally as ‘fresh-air life’, and is all about embracing the great outdoors whatever the weather, being active, and immersing yourself in nature.
Scandinavians spend time outdoors no matter what season it is. For Kim Lindqvist, a volunteer with the Swedish Outdoor Association, Friluftsliv means “to be outdoors and in the air, and just enjoy it in nature. To listen to the leaves, or watch the clouds”.
Friluftsliv sounds like a good fit for the FIFI blog community. We like to spend time outdoors. We’re active. And we all want to enjoy the company of friends through the pandemic winter.
Here on the blog we’ve been worrying about this since the end of summer. Catherine wrote about making plans to spend time with friends outside in the winter way back in August! Cate waited until September, after Labour Day, to post about her plans for a fit distanced winter.
I completely agree that spending time outside is key to enjoying winter. I’ve been recommending winter biking, here and here. But the thing about friluftsliv is you’ve got to dress for it.
OK, on to the second theme that we talk about lots on the blog. Theme two is about finding gear that fits all bodies, in particular plus sized bodies. It’s not always easy. See our post about finding plus sized cycling and hiking gear.
It’s not a far away problem. It’s an issue for some of the fit feminists who blog here, me included. See Catherine’s post and my post about the challenge of finding winter coats that fit. We’re not even particularly large plus sized people, shopping in the L to XXL range. Also, we’re professors with reasonable salaries so we’ve got the option to buy new. It’s harder still if your income means you’re trying to find discount clothing or used gear.
This matters because of the message we send about which bodies belong outside in the winter. It’s symbolic and meaningful and all that. It’s also practical. Winter (in Canada at least) means we worry about frostbite and getting cold. Spending time outside–even just walking the dog–sometimes requires snow pants, parkas, hats, mitts, scarves, and good boots.
This year, more than ever, we’re all going to have get outside and spend time with friends and family during the winter. My kids are talking about winter camping in backyard so we can all spend Christmas holidays together!
So I was thinking about these themes–getting outside and enjoying Canadian pandemic winter–and the necessity of finding the right gear, when along came these guys Plus Snow.
I first read about the company in this story: Online entrepreneur launches plus-size snow gear store in North America. The article talks about the company owner Mon Balon and her motivation for making plus sized snow clothes.
“What she wants to see is more of the joy that her customers share when they can finally play in the snow with their kids.
Balon said she is looking for people to model the clothes she sells. She currently uses #curvystoke to raise awareness and celebrate people who wear plus sizes playing in the snow.”
What I didn’t expect when I shared the story on our Facebook page was thanks from Mon Balon herself,
“Omgosh you guys!!! Thanks so so much for sharing this article about my business and my launch in North America! It’s not a perfect model (you have to wait about 2 weeks to get your gear) yet but I do have lots of CHOICE and lots of measuring charts and our help and customer service is unparalleled (I think anyway!) Shop Your Shape is our brilliant feature which helps you find the perfect fit if you need it https://plussnow.com/shop-your-shape/“
I also didn’t expect the flurry of readers with their own issues finding plus sized snow gear. There were a lot of comments on that post.
One of the commentators was Richelle Olsen who owns outdoor wear she bought from Plus Snow.
Here’s Richelle modeling her gear.
I asked Richelle if I could share the photos and she said yes.
Here’s what else she had to say:
“I’m in Tasmania, an island off the south coast of Australia. I lead body positive adventure trips for Escaping Your Comfort Zone 2-3 times a year, and each time I go a few days early and just drive and see where I end up. This time I ended up in this prehistoric rainforest called the Tarkine, in the rain, camping amongst giants with no one else around.
I’m wearing the Raiski Fuchu R+ Women’s Longline jacket in size 22. I love it because it’s super long and covers my butt, its slightly stretchy and is reliably waterproof after days of constant rain in Tasmania. It’s from Plus Snow – Plus Sized Snow Gear 💚💚
Fun fact: The Tarkine Wilderness Area is one of the last undisturbed tracts of Gondwanan rainforest in the world, and one of the highest concentrations of Aboriginal archeology in the Southern Hemisphere. This place, which remains largely as it was when dinosaurs roamed the planet, is currently at the mercy of destructive logging and mining. There’s an amazing short film about this called “What if running could save a rainforest?” Featuring a good friend of mine, Nicole Anderson, who is a doctor, ultra runner and passionate rainforest protector”
Are you a plus sized snow loving person? Are you planning to get out this year? Where’d you buy your gear? What counts as essential for the snow loving activities you do?
FWIW, and in case you’re wondering, this is isn’t a promotional post. I didn’t know Richelle or Mon prior to sharing the story on our Facebook page.