Finding clothes that fit is not the most unpleasant task women face, but it is constant, often frustrating and sometimes downright demoralizing. Sam has blogged here and here about clothing troubles athletic women have, and both Sam and Tracy have blogged (here and here, among other places) on the elusive search-for-the-right-sports-bra.
As a size 14/16 woman, I’m used to (if not happy about) the fact that many clothing manufacturers don’t seem to care about my demographic, even though 14 is the most common size for women in the US. But this treatment extends to other sizes as well, as I found out in person this weekend.
My 30-year-old cousin Xina and I met in New York City this weekend to hang out with some friends and their kids, go to museums and engage in a bit of shopping and other girly activities. Xina is tall (5’ 11”) and slender. She wears a clothing size 10—12. On Saturday (after getting pedicures, which are a relative bargain in New York) we headed to Urban Outfitters. She saw this really cute jumpsuit that she wanted to try on.
I was astounded. So used to being size and body-shamed in retail outlets myself, I was nonetheless surprised to see it in action with my lovely young svelte cousin as the target. Seriously, people?
Xina used to work in retail clothing stores, and wasn’t surprised at all by this treatment. She informed me that lots of clothing retailers relegate their size 12 and up customers to online sales, not stocking those sizes in stores. There seems to be a fear on the part of these brands that if non-tiny people a) populate their dressing rooms and stores, and b) actually appear in public wearing their clothing, the brand will lose its cachet, its mystique, its je ne sais quoi. Witness Abecrombie and Fitch’s refusal to stock women’s size XL and Lululemon CEO’s claim that “some women’s bodies just don’t work” for their yoga pants. By the way, he resigned a month after making said comments.
One (super-lame-o) claim that clothing manufacturers make about their failure to make decent clothing in sizes 14 and above is that there is a lot of variation in body shape in those sizes, so it’s not possible to systematize tailored garment patterns enough for production.
What holds for sizes 14 and above also holds for sizes 12 and under, namely that body shapes vary in systematic and predictable ways. Of course the variation isn’t unlimited—for instance, people aren’t usually shaped like this:
Here’s a diagram of a UK size 12 on different height women (for a clothing tailoring website):
We also see this in action when we put the same dress on different shaped women:
And just in case you didn’t see this already, the “one size fits most” myth got definitively busted here with women of different sizes, heights and body shapes.
And hey, this clothing maker managed to produce cute tops and pants for these different-shaped women without violating the laws of physics:
So. What do we want?
Reasonably well-fitting attractive clothing in a variety of sizes.
When do we want it?
Okay, I gotta work on the phrasing, but you get the idea.