When bike companies get it badly wrong….
This little gem of advertising copy is making the rounds in my newsfeed this morning accompanied with lots of WTF.
From Superior Bikes Mountain Bike Lady Collection:
“Female cyclists do not generally need to push their limits, race against time and increase their adrenaline when riding rough downhill trails. They just want to enjoy the time spent in nature on the bike, and their expectations from the bike are completely diff erent than men’s. They look mainly for safe, easy and, of course, stylish bikes that have good and natural handling.
Bikes that can briskly ride on asphalt surfaces and are reliable even in a more rugged terrain. Bikes that can be easily mounted and safely dismounted at any time… Allow us to introduce our MODO collection, specially designed by women for women.”
What year, you ask? 2015…
A translation problem?
I don’t know.
Maybe I should just be relieved I don’t have to sweat, push my limits, or increase my adrenaline on the bike anymore.
Update: The company apologized. See here.
