Scrolling through my social media newsfeed, I saw this ad. With this picture.
I was shocked when I clicked and discovered the leggings were made by Lululemon. At that size? It seemed so unlikely.
I’m only sort of joking about the evil
Over the years I’ve gone from thinking that Lululemon is BAD ( Just walk slowly away from that rack of $100 yoga pants) to thinking they are an annoying company (Is Lululemon trying to annoy me?) to buying their leggings when I could find my size online. Sell-out, I know. But I love their high waist Align. In black. Size 14 please. Thanks Ann!
And now you plus sized friends can have them too. Wow.
When did this happen?
I searched online and saw news coverage from about a week ago. Lulu spokespeople saying smart things. Like “Inclusion is a journey, and we know we have work to do.”
See Lululemon Is Expanding Their Sizing & I Can’t Wait To Finally Try Their Leggings.
Under its old CEO Chip WIlson Lululemon had shunning larger women as part of its brand strategy.
I’m glad to see that’s changed.
They’re still not perfect if you prefer your capitalism with consistency, see here: ‘This is peak 2020’: Multi-billion dollar sportswear company Lululemon is ridiculed for promoting a ‘woke’ class on ‘resisting capitalism’ while selling its signature yoga pants for $128.
But they are lovely leggings and yoga pants and I’m glad they now go up to size 20.
I’m pretty cheesed that they are getting all this love for expanding their stretchy pants three whole sizes. There are several companies in the same price point that goe up to a 4X.
Good point.
Here’s my fave, https://fitisafeministissue.com/2015/11/28/im-a-super-fit-hero-and-the-gym-is-my-phone-booth/
There’s also K-deer, which makes a lot-a-lot of patterns of leggings which go up to 4XL (US 24-26). I have two pairs, which are stripey (that’s their specialty) and fun.