Before and after and beauty

Precision Nutrition posted on Facebook an article by their head John Berardi, “Before and after photos: Inspirational and effective OR demoralizing and unethical?

He writes, ‘Before and after photos are a staple in health and fitness. They’ve been used to market new programs, document physical changes, and celebrate progress. But some say they trigger negative feelings about body image and feed a cultural obsession with thinness. In this article we’ll explore both sides and leave you with best practices for using them, if you choose to.”
You know our view. Tracy and I both did a year of Precision Nutrition and liked lots about it. But we both hate the photo shoots, before and after. Here’s my letter to them about it.

Here’s Tracy OMG it’s the photo shoot again and When Precision Nutrition lean eating lost me.

I’ve been thinking about it again because I’m reviewing a philosophy book Perfect Me: Beauty as an Ethical Ideal by Heather Widdows. It’s a great book and one chapter looks explicitly at before and after photos.

I like her If you want to lose weight, ask yourself: is this really self-improvement? She questions whether we should care as much as we do about appearances.

In a visual and virtual culture, it’s inevitable that appearances matter. But should they matter most? There are many other ideals to live by – being kinder, more creative, more knowledgeable, more honest. How we look is not the best measure of who we are. So before you go ahead and purchase that gym membership, you might want to think about what it really means to be your “best self”.

What do you think of before and after photos? Love them, hate them?
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