Sam endorses Wolverine sunscreen, spf 50, over at the Impact Ethics blog

a37c4a2c86014113a6e5f1ed3e5b4ab6I  consider the effect of gender norms on men’s health and suggest that when it comes to health promotion, you’ve got to work with what you’ve got.

“I’m the mother of two sons – teen and twenty-something sons. As I pack away tube after tube of unused sunscreen, I find myself thinking about gender norms. I check expiry dates. They’ll still be good next year. Maybe by then they’ll use sunscreen.

Generally speaking, though, boys and men don’t use sunscreen. They also pay the price for this. Boys and men between the ages of 15 and 39 are more than twice as likely to die of melanoma, than girls and women between these ages. According to the American Academy of Dermatology melanoma will kill 6,470 boys and men this year — and half as many girls and women.”

Read the rest over at Impact Ethics

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