Dear Sugoi, I want gender equality in colour choices

Today’s blog post was about the dark and the end of weekday evening rides.

But I’m still commuting by bike sometimes and I’ll ride on and off throughout the winter. And I like to be seen!

I just posted to our Facebook page this morning a review of super reflective cycling jacket. See Sugoi Zap Jacket, Glow-in-the-dark apparel for after-hours commuting.

I read some reviews, watched the promotional view, and set out to order it.

I love the bright red.

But when I went to order a women’s jacket, here’s the colour options I got.

No red! I went ahead and ordered the men’s.

Sugoi, not all women want pink. Maybe you need to read, What’s So Bad about Pink Anyway?


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